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BMW
Beyond appereance
The new visual language expresses openness and strength of character to ensure a contemporary, future-proof presence.
“BMW is becoming a relationship brand.
The new communication stands for openness and clarity.”
Jens Thiemer, Senior Vice President for Customer and Brand BMW
I AM NOTHING WITHOUT A GREAT TEAM:
Executive Creative Director: Max Lederer
Group Creative Director: David Leinweber
Art Director: Florian Kronenberg, Marie Rothemund, Jens Walz, Christian Dallmeier, Florian Neuber
Photographer: Uwe Düttmann
Managing Director: Andreas Ernst
Group Client Service Director: Jan Anderßen
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